Shelby is a creative strategist and consultant based between NYC and LA. She launched her career working in advertising for brands such as Ray-Ban and Christian Louboutin where she developed a sharp eye for digital marketing and social media, which she later used to align with her passion — hospitality. Growing up in a Texan home accustomed to hosting gatherings, the experiential aspect of social connections and hospitality ran deep, so she kicked off her hospitality career by working for hotelier Ian Schrager to launch his personal Instagram account and lead strategy for PUBLIC Hotel's social media channels. Today, she is a consultant for various hospitality and lifestyle brands, whereby she guides clients in their own storytelling in the digital space. When she’s not working or hotel-hopping, she’s ice-skating and baking her Instagram-worthy namesake #shelbcake.