Shelby Eastman is a creative strategist based in Austin, Texas, with a background spanning high-profile advertising and global hospitality. She began her career in New York, working with brands such as Ray-Ban and Christian Louboutin, before transitioning into hospitality through an in-house role with Ian Schrager.

During her time working alongside Schrager, Shelby helped launch his personal Instagram and led social media strategy for PUBLIC Hotel, shaping how the brand showed up across platforms.

Today, Shelby works with leading hospitality brands, advising on social media strategy, brand positioning, and creative direction. Her work focuses on how hotels and experiences are translated digitally, balancing brand, content, and cultural relevance.