THE AGENCY
Shelby Eastman Consulting is a global social media agency specializing exclusively in hospitality. Led by Shelby Eastman, a hospitality expert and strategist, the agency delivers full-service support across strategy, content creation, platform management, influencer relations, and more, partnering with leading properties around the world.
Our Services
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Social strategy rooted in competitor analysis, audience insights, and clear positioning, with frameworks that evolve month over month.
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End-to-end content creation across social-first capture and fully produced photo and video, aligned to platform behavior and brand storytelling.
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Full-service management including content calendars, copywriting, publishing, community management, and ongoing creative oversight.
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Our graphic designer specializes in social-first creative — crafting unique assets, scalable templates, and on-brand visuals designed to perform across every platform.
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Strategic partnerships driven by a curated global network, managed end-to-end from sourcing through execution and delivery.
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Streamlined reporting that tracks performance, surfaces key insights, and informs ongoing strategy and growth month over month.
Shelby Eastman Consulting is the social media agency behind 1 Hotel Austin and its signature F&B destinations, Alteño and Watr. Onboarding three months ahead of opening, our team built the social strategy and framework across all three accounts from the ground up, leading into the launch of each social channel alongside the hotel’s debut.
Today, SEC leads full-scope social media management across strategy, content creation and production, copywriting, and community management.
Full-service social media management for Thompson Austin, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.
F&B outlets also managed by SEC: Arriba Abajo and Royale Room
Full-service social media management for Grand Hyatt Deer Valley, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.
F&B outlets also managed by SEC: Hidden Ace and Remington Hall
Leading social media for Alteño Austin, SEC launched the account for 1 Hotel Austin’s signature restaurant, helmed by award-winning Chef Johnny Curiel. Our agency leads full-scope social media management, including strategy, content production and creation, copywriting, publishing, and community management.
Full-service social media management for Tommie Austin, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.
Who We Work With
Social clients in collaboration with Once Upon a Time Hospitality
Additional client portfolio
