THE AGENCY

Shelby Eastman Consulting is a global social media agency specializing exclusively in hospitality. Led by Shelby Eastman, a hospitality expert and strategist, the agency delivers full-service support across strategy, content creation, platform management, influencer relations, and more, partnering with leading properties around the world.

Our Services

  • Social strategy rooted in competitor analysis, audience insights, and clear positioning, with frameworks that evolve month over month.

  • End-to-end content creation across social-first capture and fully produced photo and video, aligned to platform behavior and brand storytelling.

  • Full-service management including content calendars, copywriting, publishing, community management, and ongoing creative oversight.

  • Our graphic designer specializes in social-first creative — crafting unique assets, scalable templates, and on-brand visuals designed to perform across every platform. 

  • Strategic partnerships driven by a curated global network, managed end-to-end from sourcing through execution and delivery.

  • Streamlined reporting that tracks performance, surfaces key insights, and informs ongoing strategy and growth month over month.

Full-service social media management for Thompson Austin, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.


F&B outlets also managed by SEC: Arriba Abajo and Royale Room

Full-service social media management for Tommie Austin, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.

Full-service social media management for Grand Hyatt Deer Valley, including strategy, monthly content calendars, content creation, community management, influencer relations, graphic design, and PR.

F&B outlets also managed by SEC: Hidden Ace and Remington Hall

Who We Work With

Additional client portfolio

Social clients in collaboration with Once Upon a Time Hospitality