AERA New York is a luxury, 110% sustainable, vegan, footwear brand. AERA is pioneering an environmentally-responsible “new normal” in fashion: luxury footwear without a footprint. My goal for AERA is to leverage its innovative mission by increasing brand exposure and introducing the brand to the eco-conscious consumer on social. With this in mind, I conceptualize all strategic social media efforts, co-produce content with the art director, and execute all community management and copywriting. I also work closely with the PR team to support influencer gifting, and cultivate partnerships to position AERA at the forefront of  sustainable luxury. 

What the Client says:

“Our team at AERA greatly appreciates having Shelby as our Digital Consultant. She has fully embraced our sustainable and ethical mission in a fun and creative manner while managing all aspects of our social media and influencer relationships.”

Tina Bhojwani, Co-Founder AERA New York

SERVICES

Strategy

Copywriting

Community Management

Influencer Relations