Title: Digital Marketing Manager
As Digital Marketing Manager of PUBLIC, an Ian Schrager Hotel, I oversaw all aspects of the hotel’s digital communication efforts. I developed a key strategy for their social channels, fostered influencer and artist collaborations, and managed the agency in charge of online display ads, SEM, and Google Hotel Finder. To effectively communicate the brand’s narrative in an organic way that reached our target traveler, I led photography concepts working in tandem with content creators. Forming partnerships and dynamic activations successfully bridged the gap between our digital and IRL influence, bringing a considerable number of new faces to the promoted events. In addition, I also launched a separate ecommerce website for their eclectic retail concept, Trade.
Photographer Credits: Cesar Soto, Shelby Eastman
Press
Fostering brand partnerships was one of my responsibilities as Digital Marketing Manager at PUBLIC. I built a connection between PUBLIC and the dating app, Bumble, and brought to life two co-branded events: Bumble Biz x PUBLIC which was a “Work Party” for freelancers to convene at the hotel coworking space and “Make the First Move” a cocktail party to advertise the hotel rooftop as a key date spot in NYC. Together, the events garnered 20,000 impressions and over 1,000 new email signups for PUBLIC’s marketing database. The events were notable crowd-pullers, even gaining media traction with a feature in BizBash.
Mother’s Day Campaign
In celebration of Mother’s Day, I conceived the idea and brought to life an on-site activation where we partnered with artist, Nimrat Brar, to create a custom temporary “mom” tattoo for hotel guests. PUBLIC staff applied temporary tattoos all weekend long, and turndown service included placing tattoos on every guest’s pillow. Participants were encouraged to share their new ink on social and tag PUBLIC. *Giving every attention to detail, the tattoo branding included PUBLIC written in the arrow.
