GERTIE is an LA-inspired restaurant and café serving old-school dishes with a twist in a counter-service setting in Williamsburg, Brooklyn. As Social Editor and Influencer Strategist of GERTIE, my focus was geared towards increasing brand exposure and promoting growth both in the digital sphere and IRL. I developed partnerships with New York lifestyle influencers to draw in audiences and clients to the newly-opened space via their in-feed posts and stories. My efforts in influencer marketing resulted in an increase of organic followers, thus building a loyal community of GERTIE fans. In addition to strategic partnerships, I also oversaw social copy and helped concept new and innovative content for their social channels. 

SERVICES

Strategy

Copywriting

Influencer Relations