CREAGH BK was founded by veteran handbag designer Sarah Creagh, after a decade of designing for leading fashion companies Coach and Banana Republic. Drawing inspiration from the entrepreneurial spirit of Brooklyn, CREAGH perfected the quintessential luxury “Workbag”. I was brought on board as the Communications and Marketing Consultant for CREAGH, wherein I established strategic partnerships, and presided over a number of duties including content creation, copywriting, paid social, influencer strategy, gifting and giveaways. Working alongside Sarah, I assisted in art direction capturing product photography for the brand’s website and social channels. To increase visibility and reach a larger audience, I launched several activations for CREAGH including monthly influencer happy hours where invitees would socialize at New York hotspots and create posts on their feed and stories. All press and public relations efforts were led by me, and resulted in exclusive features in prominent publications such as Harper’s Bazaar, Refinery29, The Zoe Report, and others. 

What the Client says:

”Shelby is a powerhouse. I trust her with all of CREAGH’s communications, from customer relations to influencer partnerships to press outreach, she has the finesse to handle every situation. Shelby has the vision for strategy, and the drive to execute”

Sarah Creagh, CEO and Creative Director, CREAGH BK

SERVICES

Strategy

Monthly Photography & Original Content Creation

Copywriting

Community Management

Influencer Relations

Public Relations

Paid Social