The William Vale is a modern luxury hotel located in Williamsburg, Brooklyn, and the only Forbes recommended hotel in Brooklyn to date. I was brought on board to recreate their identity on social media by implementing a new strategy, leading and art directing monthly content creation, and developing a more consistent posting cadence paired with active community management. This resulted in 11,000+ new, organic followers over the span of 12 months.
What the Client says:
“Shelby elevated our brand on social media and completely stepped up our online presence. Her ideas for content were always fresh and elegant yet playful. She took direction about who we are and where we were headed and intuitively knew how to execute that vision. She has excellent time management skills during photoshoots and for creating content calendars. You can trust Shelby to be the voice of your brand”
KRISTEN DANIELS, Marketing Manager & DEANNA THOMAS, Director of Sales & Marketing
SERVICES
Strategy
Monthly Photography & Original Content Creation
Art Direction
Copywriting
Community Management
Influencer Relations
Photographer Credits: Thais Aquino
Westlight
Westlight is a rooftop bar atop the William Vale hotel that serves a dynamic menu of cocktails and small bites from Chef Andrew Carmellini. My goal for Westlight is to bring the sensory cocktail bar experience to the digital space by providing art direction and leading monthly content shoots that portray their distinct style and DNA while drawing attention to other special initiatives such as Jazz on Mondays.
Leuca
Leuca is a Southern Italian restaurant by famed restaurateur, Chef Andrew Carmellini, serving house-made pastas, wood-fired pizzas and other rustic dishes in a sun-drenched corner of The William Vale. I assisted in concepting and art directing for photoshoots at Leuca to capture the restaurant’s latest menu unveiling along with the dining experience. To give audiences a sneak-peek of the atmosphere and the personality of the staff, we captured behind-the-scenes moments with Chef Carmellini via a range of visuals including photography and video.
